Operational Marketing
Operational Marketing
Objective
Objective
Once BD and web are set, we run one go-to-market system: easy to find, easy to trust, easy to act on.
Once BD and web are set, we run one go-to-market system: easy to find, easy to trust, easy to act on.
Messaging & Content System
We turn workshop and BD outputs into a sharp, repeatable story per product(line) and stakeholder.
Stakeholder-specific messaging: clinicians, KOLs, procurement, payers, partners, investors.
Evidence-led claims anchored in regulatory and clinical reality.
Content building blocks that plug directly into pitch decks, the website, partner materials, and sales enablement.
Messaging & Content System
We turn workshop and BD outputs into a sharp, repeatable story per product(line) and stakeholder.
Stakeholder-specific messaging: clinicians, KOLs, procurement, payers, partners, investors.
Evidence-led claims anchored in regulatory and clinical reality.
Content building blocks that plug directly into pitch decks, the website, partner materials, and sales enablement.
SEO, Campaigns & Lead Flows
We operationalise demand and partner interest around your chosen markets and segments.
SEO strategy tied to the BD roadmap (priority indications, technologies, geographies).
On-page optimisation for your new / existing website to attract qualified traffic.
Always-on lead flows: forms, routing, nurture sequences that reflect your deal process.
Launch & campaign templates for key inflection points (data drops, approvals, partnerships, congresses).
SEO, Campaigns & Lead Flows
We operationalise demand and partner interest around your chosen markets and segments.
SEO strategy tied to the BD roadmap (priority indications, technologies, geographies).
On-page optimisation for your new / existing website to attract qualified traffic.
Always-on lead flows: forms, routing, nurture sequences that reflect your deal process.
Launch & campaign templates for key inflection points (data drops, approvals, partnerships, congresses).
Analytics & Governance
We make sure every activity can be traced back to pipeline impact and partner/investor movement.
Privacy-safe tracking that respects MedTech/biotech expectations.
Lead initial outreach and discussions to confirm interest and strategic fit, then support design and negotiation of preferred deal structures aligned with your strategic and financial objectives.
Review cadence and playbooks so marketing, BD and leadership work from the same signals.
Analytics & Governance
We make sure every activity can be traced back to pipeline impact and partner/investor movement.
Privacy-safe tracking that respects MedTech/biotech expectations.
Lead initial outreach and discussions to confirm interest and strategic fit, then support design and negotiation of preferred deal structures aligned with your strategic and financial objectives.
Review cadence and playbooks so marketing, BD and leadership work from the same signals.
FAQ
Frequently asked questions
Who is this for?
Medtech ventures and investors who need a structured, partner-oriented commercial engine rather than ad-hoc outreach or isolated pilots.
What outcomes can we expect?
How do you work with our existing BD or sales team?
What do you need from us to start?
How quickly do we see movement?
Who is this for?
Medtech ventures and investors who need a structured, partner-oriented commercial engine rather than ad-hoc outreach or isolated pilots.